How to talk to users
A founder-friendly guide to learning from usability tests and conversations with users.
Resources
Free design resources for growth-stage founders
Everything I’ve learned in 20 years of building for early-stage startups.
Guides
The founder’s guide to hiring product designers Clients only
A practical checklist for hiring a designer who fits your product, team, and stage.
Tools
Founder-fit assessment
A short assessment to help you decide whether a design partnership is the right next move for your company.
Design team health scorecard
A rubric for determining the health of your team’s design function.
Random design prompts
Random prompts for live design challenges, job interviews, or just for fun.
Startup strategy Mad Libs
A fill-in exercise for turning your startup vision into a shared strategy.
Books
Product Design for Startups
Early excerpts and previews from upcoming Product Design for Startups books.
Blog posts
Design feedback 101
Tips for getting LLMs to write good UI code
How to get unstuck (for product designers)
Know your bias before you build
The books I recommend to designers
How to spot raw design talent
How to tell if a design is good
Design is mostly about emphasis
Design on the cheap
Engineering concepts every AI designer should know
Four levels of founder product sophistication
Good, bad, and horrible reasons to build a feature
Managing startup employees (without really managing)
Products vs tools
The 10 design commandments
The hardest-won lessons for junior designers
Tips for working with founders
UI design for complete beginners: common mistakes and easy fixes
What design managers actually do Clients only
Workshops
Product design 101 Clients only
A quick introduction to the basics of UX design and design theory.
Journey mapping workshop Clients only
We'll map out your entire customer experience, highlighting critical UX opportunities
New feature kickoff Clients only
For PMs, designers, and engineers to brainstorm ideas before we commit to a direction
Design review Clients only
For designers presenting design work and soliciting feedback from the team
Videos
Does your team need hands-on design help?
Let's talk about your company, and I'll share some free resources to improve your design. 100% free for founders.