Four levels of founder product sophistication
How founders’ understanding of products, teams, and technology evolves.
Sam Pierce Lolla
Starting a company is not like other projects. Starting a technology company is not like starting other companies. And starting a product-focused tech company is another thing altogether.
Freshman level: Fear, uncertainty, and doubt
You probably are: watching tech start ups from the outside looking in, now dipping your toes.
Technology is magic that other people know how to use
Engineers are super nerds who grew up trying to hack into the White House
Designers are people who make things look pretty
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