Tips for working with founders

Do not expect “standard operating procedure” or be disappointed when it doesn’t happen. Founders don’t do things the “normal way” because normal hasn’t historically worked very well for them, and the abnormal has. This trend will not change with you.

Do not try to get control over things - simply put, it’s not your company. Don’t complain when founders make decisions to protect their customers based on instinct, instead, follow the clue and try to put words to what lies beneath their intuition.

Do not be precious about your creations - A lot of your ideas will end up on the cutting room floor. This is just part of creating new things. If you’re working with founders, prepared to have your big ideas thrown out the window.