Design on the cheap
When to invest in expert design, and when to save money and move quickly.
Sam Pierce Lolla
High-end, strategic design work is NOT important for every stage of every business. Startups move fast—sometimes you just need to get something decent and move on.
So, when should you pay for professional designers? And when should you take shortcuts? Ask yourself:
Is the UX of our product one of the top strategic differentiators in our business?
If so, you probably need great design. If not, you probably don’t.
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