How to talk to users

Building products is an imperfect science. People don’t actually know exactly what they need, and they couldn’t articulate it perfectly if they did. And even if they could, you couldn’t understand them perfectly, or design something perfect.

The trick is to build a loop where you’re constantly making something and getting feedback. Even if you start in the wrong place, you can end up where you need to be.

Big tech companies have formal testing labs to test new products. But we can do it much quicker and cheaper.

This guide is designed to help you run a small number of short tests (2-5 tests, 45-60 minutes each).

The first version of anything always sucks. But the more times you fix it, the better it gets. By doing many tests and looking for common threads, we find the right solution.

Learn, iterate, and repeat.