Startup strategy Mad Libs
A fill-in exercise for turning your startup vision into a shared strategy.
Sam Pierce Lolla
How to distill your startup vision and strategy into something small and useful
The purpose of this statement is to create a stable shared understanding of our company’s purpose so that everyone involved can make independent decisions in their role.
CEOs can raise money based on this vision
Investors can choose to invest based on this vision
Reporters can write news articles based on this vision
Marketers can write messaging and go-to-market plans based on this vision
Sales people can start pre-sales based on this vision
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