Directed Design

How it works

A design system is only successful when it improves the product—and the way your team builds it.

Directed Design follows a practical sequence: understand the highest-leverage work, create and adopt the system in real product flows, then stay close while your team scales it.

01

Design strategy

$20,000 fixed fee

Find the highest-leverage path from product friction to a coherent product and system strategy.

  • Stakeholder conversations, component audit, and technology-stack analysis
  • Design workshops and a focused feature redesign to establish how the team works
  • A strategy that identifies the five largest UX opportunities and scopes the build

02

Design and build

Fixed fee, scoped together

Create the product quality, system, and adoption habits that let teams move faster without lowering the bar.

  • Representative product pages and flows aligned with stakeholders before component work begins
  • An incremental, QAed component system that reaches real product teams
  • Usability testing, metrics, code checks, and AI-enabled workflows that make adoption stick

03

Advisory support

Optional monthly retainer

Keep a senior design partner close as the organization learns to carry the work forward.

  • Standing office hours and direct access for practical design questions
  • Coaching and small working exercises with product, engineering, and design
  • Ongoing perspective while the company grows its own design organization

01

Quality first

The system serves a great product experience, not the other way around. We align on real pages and flows before scaling components.

02

Rapid adoption

The work includes the meetings, workflows, quality checks, and AI tooling that help teams use the system right away.

03

Predictable fees

The strategy phase has a fixed fee. The build has a fixed fee tied to a shared scope. Advisory support is a clear monthly retainer.

See what the first stage can clarify.

Share a little about your company, then book an intro call to talk through the product, team, and opportunity in front of you.

Book an intro call